Robert Cheeke

From New York Times bestselling author Robert Cheeke comes a new way of thinking about helping animals and the environment—and making the biggest impact possible with the resources already available to you.

When it comes to reducing animal suffering, many people aren’t sure where to start or which options are most beneficial. Charitable donations? Volunteer work? Dining at vegan restaurants? Meatless Mondays? The truth is that you have far more power than you think to make a real difference.

Inspired by the effective altruism movement, The Impactful Vegan teaches listeners how to audit their impact and follow methods that have been scrutinized, evaluated, and determined to do the most good for animals.

From trusted vegan activist and motivational speaker Robert Cheeke, this in-depth guide will show you just how easy it is to help animals and protect the Earth, by revealing:

How to identify the best organizations and volunteer efforts

Why supporting for-profit vegan businesses is vital

Why some approaches to promoting animal rights and veganism aren’t helpful and, in fact, could be harmful for animals, despite best intentions

How to choose a career path that aligns with your values and helps you meet your goals

How influencers can build a personal brand and leverage it to promote veganism

Some of these actions are easier and more important than one might think, and armed with this knowledge, you can put your ethics into action. This book will help you help animals every day.

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