HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)Harvard Business Review
Fred Reichheld
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- HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)Harvard Business Review
- Winning on Purpose: The Unbeatable Strategy of Loving CustomersFred Reichheld
- HBR's 10 Must Reads on Strategic MarketingPhilip Kotler
- The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven WorldRob Markey
- The Ultimate QuestionFred Reichheld
- HBR's 10 Must Reads 2023: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Persuading the Unpersuadable" By Adam Grant)Francesca Gino
