Richard Shotton

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Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brandsRichard Shotton
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The Choice Factory: The award-winning guide to behavioural science and marketingRichard Shotton
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The Illusion of Choice: 16½ psychological biases that influence what we buyRichard Shotton
La fábrica de la elección: 25 sesgos de comportamiento que influyen en lo que compramosRichard Shotton

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