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Extended Summary - Building A Storybrand: Based On The Book By Donald Miller
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EXTENDED SUMMARY
BUILDING A STORYBRAND
BASED ON THE BOOK BY DONALD MILLER
SUMMARY WRITTEN BY: QUICK READING LIBRARY
CONTENT
Introduction to StoryBrand
Why Most Marketing is a Money Pit
The SB7 Framework
A Character
Has a Problem
And Meets a Guide
Who Gives Them a Plan
And Calls Them to Action
That Helps Them Avoid Failure and Ends in Success
General Analysis of the Book
ABOUT THE ORIGINAL BOOK
“Building a StoryBrand” by Donald Miller explores how businesses can transform their marketing by using the power of storytelling. The book introduces the StoryBrand framework (SB7), a seven-step process designed to clarify a brand’s message and connect with customers. By positioning the customer as the hero and the brand as the guide, Miller emphasizes the importance of understanding customer desires, addressing their problems, and providing a clear plan. With practical advice, the book shows how businesses can use narrative techniques to craft compelling messages that drive engagement, foster trust, and ultimately increase sales.
© 2024 Quick Reading Library (오디오북): 9798347906420
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오디오북: 2024년 12월 7일
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