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Cover for It Just Works: The Nine Simple Rules of Apple's Success

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It Just Works: The Nine Simple Rules of Apple's Success

저자
- Neil West
출판사
- Macmillan Business

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언어학습: 영어
형식
컬렉션: 경제/경영

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.

In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.

This book will show you how to:

• Uncover problems that your customers don't even know they have. • Harness psychology to make your products attractive. • Craft a compelling product vision and build a culture that supports it. • Communicate with a clarity that cuts through the noise. • Master simplicity to build products that customers crave.

Drawing from stories inside Apple - including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.

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오디오북: 2026년 9월 3일

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