Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Most of the startups crash. But many of these errors are preventable. Lean Startup is a new approach that is being implemented across the globe, changing the way businesses are being developed and new products are being introduced.

Eric Ries describes a start-up as an entity committed to creating something new under conditions of intense uncertainty. This is just as true for one person in the garage or a group of experienced professionals in the Fortune 500 boardroom. What they have in common is a desire to penetrate the fog of confusion in order to discover a successful path to sustainable business.

The Lean Startup strategy supports businesses that are both more capital-efficient and harness human creativity more effectively. Inspired by lessons learned from lean manufacturing, it relies on validated learning, rapid scientific testing, as well as a variety of counter-intuitive practices that shorten product development cycles, evaluate real progress without using arbitrary metrics, and understand what consumers really want. This allows an organization to change directions with precision, alter plans inch by inch, minute by minute.

Instead of wasting time making complex business plans, The Lean Startup provides entrepreneurs— in businesses of all sizes— a way to constantly test their dream, change and modify before it's too late. Ries offers a practical approach to creating and managing productive start-ups at a time when businesses need to evolve more than ever.

© 2020 john kelley (오디오북 ): 9781664901087

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오디오북 : 2020년 10월 7일