오디오북 라이프의 시작

격이 다른 오디오북 생활을 경험해보세요!

  • 언제든 손쉽게 구독해지 가능
  • 월정액 11900원 부터
  • 무제한 청취
  • 총 5만권 이상의 영/한 오디오북
  • 온가족을 위한 다양한 오디오북
지금 바로 시작해보세요!
kr all devices
Cover for Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

시간
7 시간 21 분
언어학습
영어
형식
컬렉션

경제/경영

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.

In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision.

Each section of the book provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.

© 2024 McGraw Hill-Ascent Audio (오디오북): 9781638414247

출시일

오디오북: 2024년 4월 19일

다른 사람들도 즐겼습니다 ...

  1. Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies
    Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies Alan Weiss
  2. Nuts and Bolts of Sales Management: How to Build a High-Velocity Sales Organization
    Nuts and Bolts of Sales Management: How to Build a High-Velocity Sales Organization John Treace
  3. Building Better Ideas: How Constructive Debate Inspires Courage, Collaboration, and Breakthrough Solutions
    Building Better Ideas: How Constructive Debate Inspires Courage, Collaboration, and Breakthrough Solutions B. Kim Barnes
  4. Holding the Calm: The Secret to Resolving Conflict and Defusing Tension
    Holding the Calm: The Secret to Resolving Conflict and Defusing Tension Hesha Abrams
  5. Racial Justice at Work: Practical Solutions for Systemic Change
    Racial Justice at Work: Practical Solutions for Systemic Change Mary-Frances Winters
  6. Erasing Institutional Bias: How to Create Systemic Change forOrganizational Inclusion
    Erasing Institutional Bias: How to Create Systemic Change forOrganizational Inclusion Tiffany Jana
  7. The Network Imperative: How to Survive and Grow in the Age of Digital Business Models
    The Network Imperative: How to Survive and Grow in the Age of Digital Business Models Barry Libert
  8. From Sabotage to Support: A New Vision for Feminist Solidarity in the Workplace
    From Sabotage to Support: A New Vision for Feminist Solidarity in the Workplace Joy L. Wiggins
  9. Harvest: The Definitive Guide to Selling Your Company
    Harvest: The Definitive Guide to Selling Your Company Christopher J. Younger
  10. The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
    The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good Tiffany Jana
  11. The Little Book of Market Myths: How to Profit by Avoiding the Investing Mistakes Everyone Else Makes, 2nd Edition
    The Little Book of Market Myths: How to Profit by Avoiding the Investing Mistakes Everyone Else Makes, 2nd Edition Ken Fisher
  12. Life in Flux: Navigational Skills to Guide and Ground You in an Ever-Changing World
    Life in Flux: Navigational Skills to Guide and Ground You in an Ever-Changing World Michaela O'Donnell, PhD
  13. Subtle Acts of Exclusion, Second Edition: How to Understand, Identify, and Stop Microaggressions
    Subtle Acts of Exclusion, Second Edition: How to Understand, Identify, and Stop Microaggressions Tiffany Jana
  14. Taming the Risk Hurricane: Preparing for Major Business Disruption
    Taming the Risk Hurricane: Preparing for Major Business Disruption David Hillson
  15. Ministerial Barrenness
    Ministerial Barrenness Dag Heward-Mills
  16. Radical Product Thinking: The New Mindset for Innovating Smarter
    Radical Product Thinking: The New Mindset for Innovating Smarter R. Dutt
  17. Knitted and Knifed: A Knitty Kitties Mystery, Book 1
    Knitted and Knifed: A Knitty Kitties Mystery, Book 1 Tracey Drew
  18. Two Thoughts: A Timeless Collection of Infinite Wisdom
    Two Thoughts: A Timeless Collection of Infinite Wisdom Jim O'Shaughnessy
  19. Overcoming the Dark Side of Leadership: How to Become an Effective Leader by Confronting Potential Failures
    Overcoming the Dark Side of Leadership: How to Become an Effective Leader by Confronting Potential Failures Gary L. McIntosh
  20. The Connected Community: Discovering the Health, Wealth, and Power of Neighborhoods
    The Connected Community: Discovering the Health, Wealth, and Power of Neighborhoods Cormac Russell
  21. From Hoodies to Suits: Innovating Digital Assets for Traditional Finance
    From Hoodies to Suits: Innovating Digital Assets for Traditional Finance Annelise Osborne
  22. Gardens in the Desert: How the Adaptive Church Can Lead a Whole New Life
    Gardens in the Desert: How the Adaptive Church Can Lead a Whole New Life Michael Adam Beck
  23. The Abundant Community: Awakening the Power of Families and Neighborhoods
    The Abundant Community: Awakening the Power of Families and Neighborhoods Peter Block
  24. The Wannabe Investor: 40 Must-Know Facts Before Buying Your First Stock
    The Wannabe Investor: 40 Must-Know Facts Before Buying Your First Stock Ann Marie Sabath
  25. Raising Your Kids to Love the Lord
    Raising Your Kids to Love the Lord Dave Stone
  26. The Trading Mindwheel: Eight Essential Skills for Trading Mastery
    The Trading Mindwheel: Eight Essential Skills for Trading Mastery Michael Lamothe
  27. Closer to God: A 40-day Pursuit of God's Personal Presence
    Closer to God: A 40-day Pursuit of God's Personal Presence Jeannie Cunnion
  28. NIV® Standard Lesson Quarterly® Audio Fall 2025
    NIV® Standard Lesson Quarterly® Audio Fall 2025 Standard Publishing
  29. Death in the Bush: Mr. Hardy Investigates
    Death in the Bush: Mr. Hardy Investigates Wendy M. Wilson
  30. The Asheville Christmas Cabin: Carolina Christmas, Book 1
    The Asheville Christmas Cabin: Carolina Christmas, Book 1 Hope Holloway
  31. The Island of the Fay
    The Island of the Fay Edgar Allan Poe
  32. The King's Seer: Publisher's Pack: The King's Seer, Book 1, 2
    The King's Seer: Publisher's Pack: The King's Seer, Book 1, 2 L.S. Bethel

언제 어디서나 스토리텔

  • 국내 유일 해리포터 시리즈 오디오북

  • 5만권이상의 영어/한국어 오디오북

  • 키즈 모드(어린이 안전 환경)

  • 월정액 무제한 청취

  • 언제든 취소 및 해지 가능

  • 오프라인 액세스를 위한 도서 다운로드

인기

스토리텔 언리미티드

5만권 이상의 영어, 한국어 오디오북을 무제한 들어보세요

11900 원 /월
  • 계정 1개

  • 무제한 청취

  • 사용자 1인

  • 무제한 청취

  • 언제든 해지하실 수 있어요

지금 바로 시작하기

패밀리

친구 또는 가족과 함께 오디오북을 즐기고 싶은 분들을 위해

매달 17900원 부터
  • 2-3 계정

  • 무제한 청취

  • 2-3 계정

  • 무제한 청취

  • 언제든 해지하실 수 있어요

2 개 계정

17900 원 /월
지금 바로 시작하기