경제/경영
The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences.
Douglas Raggio has been there: both as a food founder and as a consultant to other successful startups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he'll help you think through the many decisions you'll make along the road from an idea to a successful company. You'll learn the ins and outs of: coming up with an exciting, profitable new product; funding your startup; conducting market research; pricing and producing to scale; partnerships, promotions, and branding; and deciding when to keep going-and when to fold.
So You Wanna: Start a Food or Beverage Business will help you to navigate the pathways that lead to success, and avoid the roads that lead to frustration (or worse). By understanding the perils and pleasures of this fast-growing industry you will be able to approach your own business with confidence, make the decisions that feel right to you . . . and learn to have a lot of fun along the way!
© 2022 Ascent Audio (오디오북 ): 9781663719003
출시일
오디오북 : 2022년 3월 1일
경제/경영
The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences.
Douglas Raggio has been there: both as a food founder and as a consultant to other successful startups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he'll help you think through the many decisions you'll make along the road from an idea to a successful company. You'll learn the ins and outs of: coming up with an exciting, profitable new product; funding your startup; conducting market research; pricing and producing to scale; partnerships, promotions, and branding; and deciding when to keep going-and when to fold.
So You Wanna: Start a Food or Beverage Business will help you to navigate the pathways that lead to success, and avoid the roads that lead to frustration (or worse). By understanding the perils and pleasures of this fast-growing industry you will be able to approach your own business with confidence, make the decisions that feel right to you . . . and learn to have a lot of fun along the way!
© 2022 Ascent Audio (오디오북 ): 9781663719003
출시일
오디오북 : 2022년 3월 1일
격이 다른 오디오북 생활을 경험해보세요!
아직 리뷰가 없습니다
대화에 참여하고 리뷰를 추가하려면 앱을 다운로드하세요.
한국어
대한민국