The 22 Immutable Laws of Marketing Jack Trout
오디오북 라이프의 시작
격이 다른 오디오북 생활을 경험해보세요!
- 언제든 손쉽게 구독해지 가능
- 월정액 11900원 부터
- 무제한 청취
- 총 5만권 이상의 영/한 오디오북
- 온가족을 위한 다양한 오디오북
The 22 Immutable Laws of Branding
- 저자
- 내레이터:
- 출판사
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
© 2014 Harper Business (오디오북): 9780062351418
출시일
오디오북: 2014년 4월 22일
다른 사람들도 즐겼습니다 ...
- The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
- The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
- New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
- Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
- The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide Darren Hardy
- Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal John Lowry
- Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
- The Only Sales Guide You'll Ever Need Anthony Iannarino
- Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
- Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
- Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business Harvard Business Review
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
- How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Donald Miller
- HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
- The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
- Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Gary Vaynerchuk
- Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
- Management Rev Ed Peter F. Drucker
- 22 Immutable Laws of Branding Al Ries
- Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
- Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
- Key Person of Influence Daniel Priestley
- The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
- Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition Jason Lemkin
- HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
- Free Prize Inside!: The Next Big Marketing Idea Seth Godin
- Positioning: The Battle For Your Mind Jack Trout
- INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
- The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge
- Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
- HBR Guide to Office Politics Karen Dillon
- Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
- Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game Walker Deibel
- HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century Harvard Business Review
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
- The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
- Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Dave Peterson
- Marketing 4.0: Moving from Traditional to Digital Philip Kotler
- Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
- The Great CEO Within: The Tactical Guide to Company Building Alex MacCaw
- Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs Michael A. Cusumano
- HBR's 10 Must Reads on Public Speaking and Presenting (with featured article "How to Give a Killer Presentation" By Chris Anderson) Chris Anderson
- Your Next Five Moves: Master the Art of Business Strategy Patrick Bet-David
- R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
- How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs Guy Raz
- Venture Deals, 4th Edition: Be Smarter than Your Lawyer and Venture Capitalist Brad Feld
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- Getting to Yes with Yourself: (and Other Worthy Opponents) William Ury
- From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
- The 22 Immutable Laws of Marketing Jack Trout
- The Go-Giver: A Little Story About a Powerful Business Idea John Mann
- Pitch Anything by Oren Klaff - Book Summary: An Innovative Method for Presenting, Persuading, and Winning the Deal Dean Bokhari
- The Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey Gitomer
- The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You John C. Maxwell
- The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
- The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
- Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
- Anything You Want: 40 lessons for a new kind of entrepreneur Derek Sivers
- Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
- Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
- Oversubscribed: How to Get People Lined Up to Do Business with You (2nd Edition) Daniel Priestley
- Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works Ash Maurya
- How the Mighty Fall Jim Collins
- Wealth Expo$ed: This Short Argument Made Me a Fortune... Can It Do The Same For You MJ DeMarco
- The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
- Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
- Bargaining with the Devil: When to Negotiate, When to Fight Robert Mnookin
- No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Dan S. Kennedy
- Hero on a Mission: A Path to a Meaningful Life Donald Miller
- Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
- Summary of High Output Management: 45 Minutes - Key Points Summary/Refresher Executive Reads
- CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Drew Eric Whitman
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed Tilman Fertitta
- Winning Jack Welch
- The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
- The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
- Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
- Leaders: The Strategies for Taking Charge Warren Bennis
- Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs Frederic Kerrest
- What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
- The Choice Eliyahu M. Goldratt
- 사춘기 대 갱년기 제성은
4.8 - 사춘기 대 아빠 갱년기 제성은4.8
- 신기한 맛 도깨비 식당 1 김용세4.7
- 뭘 하지 않아도 행복한 사람들의 비밀: 애쓰지 않을 용기 정하루4.2
- 아이의 태도가 달라지는 부모의 한마디: 7가지 부모코칭 기술 김선희4.7
- 쓸 만한 인간 박정민4.8
- 용선생 처음 세계사1: 고대 문명~중세 김선혜4.6
- 신기한 맛 도깨비 식당 3 김용세4.7
- 신기한 맛 도깨비 식당 2 김용세4.7
- 죽이고 싶은 아이 이꽃님4.6
- 고양이 로하의 집사만들기 작전 조소정4.6
- 용선생 처음 세계사2 : 산업 혁명~현대 김선혜4.7
- 수상한 우리 반 박현숙4.8
- 수상한 기차역 박현숙4.8
- 생각편의점 김쾌대, 카이4.7
언제 어디서나 스토리텔
국내 유일 해리포터 시리즈 오디오북
5만권이상의 영어/한국어 오디오북
키즈 모드(어린이 안전 환경)
월정액 무제한 청취
언제든 취소 및 해지 가능
오프라인 액세스를 위한 도서 다운로드
인기
패밀리
친구 또는 가족과 함께 오디오북을 즐기고 싶은 분들을 위해
2-3 계정
무제한 청취
2-3 계정
무제한 청취
언제든 해지하실 수 있어요
2 개 계정
17900 원 /월더 많은 오디오북을 찾아보세요!
언어 및 지역
한국어
대한민국
