True to Yourself: Leading a Values-Based Business

The bestselling author "frames his advice in terms of compassionate, socially responsible leadership, though a lot of it is just plain good management" (Publishers Weekly).

How do you build the kind of company you've always wanted to work in—one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures—meeting payroll, battling competition, keeping customers and investors happy—are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

"A perfect blend of inspiration and instruction. A must-read manual for anyone who aspires to a position of leadership." —Alan M. Webber, Cofounding Editor, Fast Company "If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth." —Paul Orfalea, Founder and Chairperson Emeritus, Kinko's "If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that." —Howard Schultz, Former Chairman, Starbucks Coffee Company

© 2006 Berrett-Koehler Publishers (전자책): 9781609944025

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전자책: 2006년 7월 16일