Robert F Brands

Martin J. Kleinman

The corporate innovation guru shares a ten-step program for keeping your company competitive in today’s fast-changing marketplace.
 
 Let’s face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you’re a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today’s pressure to excel is unprecedented. Robert’s Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.
Robert’s Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert’s Rules of Order, which created order from chaos in meetings around the world, Robert’s Rules of Innovation sets a new standard for “doing” Innovation, equipping you with the principles needed to: • Inspire, lead, and drive the process 
 • Build value for your Innovation 
 • Manage risk, without letting fear of failure kill innovation 
 • Create a formalized New Product Development (NPD) process—an absolute must 
 • Observe, measure, and track NPD results—essential to optimal ROI 
 • Convince others to work outside their comfort zone 
 • Properly hire and train staff in ways that support your company’s mindset 
 • Stay open to new ideas 
 • Grow profitably 
 • And more 
 
 Get passionate about creativity. Prepare to unleash your team’s abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert’s Rules of Innovation.

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