Jose Berengueres

Marybeth Sandell

Adopted by universities and business schools in Finland, Barcelona, USA, South Korea, Canada, and the Middle East; and used in training at companies like Halliburton TX, Agilent technologies, and PropertyFinder, this book will help you not only to transform data into information but show you with real examples how to story tell it. The authors (a Kaggle master and a Bloomberg former bureau chief), bring together concepts from

Data ScienceDesign Thinking • , and
Storytelling
to take you on a journey where the destination is nothing less than great visual storytelling.
Audience • MBA candidates, instructors, consultants
 • Users of
 Excel • , 
PowerBI • , or 
Tableau • No data skills or special math skills are required
What will you learn? 1. to identify the role of a 
narrative 2. in a story
 3. to 
transform 4. data into information
 5. to 
synthesize 6. knowledge
 7. to apply visual thinking tools to the 
decision 8. -making process
 9. to select visual communication techniques to 
persuade 10. to detect 
bias 11. in charts

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