Name: 스토리텔 언리미티드
Brand: Storytel
SKU: 7777
Price: 13800 KRW
Availability: InStock

Felix Oberholzer-Gee

Named one of the best strategy books of 2021 by strategy+business

Get to better, more effective strategy.

In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference.

Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business.

How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization.

With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

Harvard Business Review Press

Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

스토리텔을 처음 사용하시나요?

다음으로 로그인하세요...

다음으로 계정을 만드세요...

계정 만들기

Enter a Code

Storytel

스토리텔 스토리텔 언리미티드로 매월 무제한 청취와 독서가 가능하며, 방대한 오디오북과 이북 카탈로그에 접근할 수 있습니다.