Stewart D. Friedman

Bruce Feiler

Harvard Business Review

Whitney Johnson

Daisy Dowling

The skills and strategies you need to manage the impossible challenge of succeeding day-to-day and year-to-year at work while making sure your family is housed, fed, healthy, safe, and educated.

 • Provides practical tips and advice for both working mothers 
and • fathers for how they can succeed in taking care of work needs and family needs.
 • Includes a mix of recognizable experts with new voices to give readers a variety of angles and guidance.
 • Includes real-life examples that readers can relate to and see that they're not alone in their struggles.
 • Provides a quick reading experience with highlighted tips and summary boxes for the busy parent.
 • Introduction from Daisy Dowling, working parent expert and author of 
WorkParent • .

Audience:

 • Sleep-deprived, stressed out working parents who feel as though they are letting everyone--colleagues/boss, family, and themselves--down every day. This includes both mothers and fathers, and parents who are in all stages of their lives--from those juggling young children and babies to folks who are handling the teenage years and beyond. This is for people of all family structures (married, unmarried, partnered, living in multigenerational homes), and for both knowledge workers and those earning hourly wages.
 • A secondary audience would include folks who are considering becoming parents or who are expecting their first kid, and there could be a third smaller audience of childless bosses or administrators (HR) who are trying to better understand what their employees are up against.

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