Michael Levine

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Lloyd James

Blackstone Publishing

A Branded World: Adventures in Public Relations and the Creation of Superbrands

스토리텔을 처음 사용하시나요?

다음으로 로그인하세요...

다음으로 계정을 만드세요...

계정 만들기

Enter a Code

스토리텔 언리미티드

Unlimited