Name: 스토리텔 언리미티드
Brand: Storytel
SKU: 7777
Price: 11900 KRW
Availability: InStock

Guilherme Diaz-Bérrio

Most marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big data. However, having the right knowledge and understanding the context of how to use data and tools is crucial.
In this book, you’ll learn how to give context to your data and turn it into useful information. You’ll understand how and where to use a tool or dataset for a specific question, exploring the "what and why questions" to provide real value to your stakeholders. Using Python, this book will delve into the basics of analytics and causal inference. Then, you’ll focus on visualization and presentation, followed by understanding guidelines on how to present and condense large amounts of information into KPIs. After learning how to plan ahead and forecast, you’ll delve into customer analytics and insights. Finally, you’ll measure the effectiveness of your marketing efforts and derive insights for data-driven decision-making.
By the end of this book, you’ll understand the tools you need to use on specific datasets to provide context and shape your data, as well as to gain information to boost your marketing efforts.

Packt Publishing

Data Analytics for Marketing: A practical guide to analyzing marketing data using Python

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Storytel

스토리텔 언리미티로 매월 무제한 청취와 독서가 가능하며, 방대한 오디오북과 이북 카탈로그에 접근할 수 있습니다.