Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 900 000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 días de prueba gratis, luego $169 MXN al mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3

Competing on Thought Leadership

2 Calificaciones

4

Idioma
Inglés
Format
Categoría

Economía y negocios

“An essential guide to the engine that drives the early adoption of disruptive innovations. ”

--Geoffrey Moore, Author, Crossing the Chasm and Zone to Win

HOW COMPANIES CAN VAULT AHEAD

BY DEVELOPING, MARKETING,

AND DELIVERING SUPERIOR EXPERTISE

“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it.

Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it’s about time the topic of thought leadership itself got a substantive treatment.

In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy.

Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold.

This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise – consulting, accounting, law, financial services and technology firms – and makes them practical for every B2B firm.

Yet the principles of Competing on Thought Leadership apply to all organizations – for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.

© 2021 Ideapress Publishing (eBook): 9781646870875

Fecha de lanzamiento

eBook: 5 de diciembre de 2021

Otros también disfrutaron...

Explora nuevos mundos

  • Más de 900,000 títulos

  • Modo sin conexión

  • Kids Mode

  • Cancela en cualquier momento

Ilimitado

Escucha y lee sin límites.

$169 /mes
7 días gratis
  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

Pruébalo ahora

Ilimitado Anual

Escucha y lee sin límites a un mejor precio.

$1190 /año
7 días gratis
Ahorra 40%
  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

Pruébalo ahora
¡Más popular!

Familiar

Perfecto para compartir historias con toda la familia.

Desde $259 /mes
7 días gratis
  • 4-6 cuentas

  • 100 horas/mes para cada cuenta

  • Acceso a todo el catálogo

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

4 cuentas

$259 /mes
Pruébalo ahora