Obtén la oferta

Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 1 millón de títulos
  • Títulos exclusivos + Storytel Originals
  • 7 días de prueba gratis, luego $169 MXN al mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3
Cover for The 22 Immutable Laws of Marketing
Suscríbete ahora

The 22 Immutable Laws of Marketing

Suscríbete ahora
35 calificaciones

4

Duración
1 h 26 m
Idioma
Inglés
Formato
Categoría

Economía y negocios

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

© 2005 Harper Business (Audiolibro): 9780060859992

Fecha de lanzamiento

Audiolibro: 19 de julio de 2005

Etiquetas

Otros también disfrutaron...

  1. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
    Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game Walker Deibel
  2. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
    Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
  3. Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe
    Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe Bernhard Schroeder
  4. The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business
    The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business Neil Soni
  5. The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales
    The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales Dan S Kennedy
  6. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
    INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  7. Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money
    Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money Jeffrey Gitomer
  8. Secrets of Question-Based Selling, 2nd Edition: How the Most Powerful Tool in Business Can Double Your Sales Results
    Secrets of Question-Based Selling, 2nd Edition: How the Most Powerful Tool in Business Can Double Your Sales Results Thomas A. Freese
  9. Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion
    Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion Peter S. Cohan
  10. Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
    Street Smarts: An All-Purpose Tool Kit for Entrepreneurs Bo Burlingham
  11. The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition
    The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
  12. The Automatic Customer: Creating a Subscription Business in Any Industry
    The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  13. Disrupt Yourself
    Disrupt Yourself Jay Samit
  14. B2B Sales Mentors: 20 stories from 20 top 1% sales professionals
    B2B Sales Mentors: 20 stories from 20 top 1% sales professionals Scott Ingram
  15. Built, Not Born: A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs
    Built, Not Born: A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs Tom Golisano
  16. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
    The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
  17. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
    The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top John Warrillow
  18. Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition
    Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
  19. Consulting Essentials: The Art and Science of People, Facts, and Frameworks
    Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
  20. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
    Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
  21. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
    The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  22. The Little Red Book of Selling: 12.5 Principles of Sales Greatness
    The Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey Gitomer
  23. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
    High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results Mark Hunter
  24. Closing the Sale: 5 Sales Skills for Achieving Win-Win Outcomes and Customer Success: 5 Sales Skills for Achieving a Win-Win
    Closing the Sale: 5 Sales Skills for Achieving Win-Win Outcomes and Customer Success: 5 Sales Skills for Achieving a Win-Win Craig Christensen
  25. Sweat, Scale, Sell: Build Your Business into an Asset of Value
    Sweat, Scale, Sell: Build Your Business into an Asset of Value Pavlo Phitidis
  26. The Five Most Important Questions: You Will Ever Ask About Your Organization
    The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  27. Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs
    Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs Frederic Kerrest
  28. Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
    Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
  29. Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
    Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business Arvid Kahl
  30. How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It
    How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It Kim Hvidkjaer
  31. Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business
    Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan
  32. Smart Calling, 3rd Edition: Eliminate the Fear, Failure, and Rejection from Cold Calling
    Smart Calling, 3rd Edition: Eliminate the Fear, Failure, and Rejection from Cold Calling Art Sobczak
  33. The E-Myth Accountant: Why Most Accounting Practices Don’t Work and What to Do about It
    The E-Myth Accountant: Why Most Accounting Practices Don’t Work and What to Do about It Michael E. Gerber
  34. Bargaining for Advantage: Negotiation Strategies for Reasonable People
    Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
  35. High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us about Success
    High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us about Success Don Schmincke
  36. Sales Management Success: Optimizing Performance to Build a Powerful Sales Team
    Sales Management Success: Optimizing Performance to Build a Powerful Sales Team Warren Kurzrock
  37. From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
    From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
  38. Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
    Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling Jeb Blount
  39. Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term
    Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
  40. Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential
    Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
  41. Differentiate or Die: Survival in Our Era of Killer Competition
    Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  42. The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
    The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success! Warren Greshes
  43. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
    Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Michael Port
  44. Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
    Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers Jeb Blount
  45. People Buy You: The Real Secret to what Matters Most in Business
    People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
  46. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
    How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
  47. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
    Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
  48. Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times
    Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times Jeb Blount
  49. How To Be A Great Boss
    How To Be A Great Boss Rene Boer
  50. The 22 Immutable Laws of Branding
    The 22 Immutable Laws of Branding Al Ries
  51. Lead!: How to Build a High-Performing Team
    Lead!: How to Build a High-Performing Team Dale Carnegie & Associates
  52. SYSTEMology: Create time, reduce errors and scale your profits with proven business systems
    SYSTEMology: Create time, reduce errors and scale your profits with proven business systems David Jenyns
  53. The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
    The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Sean Covey
  54. Strategy Maps: Converting Intangible Assets into Tangible Outcomes
    Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan
  55. The Ideas of Philip Kotler About Marketing: Management Classics
    The Ideas of Philip Kotler About Marketing: Management Classics Ben Tiggelaar
  56. Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works
    Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
  57. The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do about It
    The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do about It Michael E. Gerber
  58. Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals
    Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals David Weiss
  59. The 22 Immutable Laws of Marketing
    The 22 Immutable Laws of Marketing Jack Trout
  60. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition
    Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
  61. The Only Sales Guide You'll Ever Need
    The Only Sales Guide You'll Ever Need Anthony Iannarino
  62. 60-Minute CEO: Mastering Leadership an Hour at a Time
    60-Minute CEO: Mastering Leadership an Hour at a Time Dick Cross
  63. The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
    The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business Michael Hyatt
  64. The HP Way: How Bill Hewlett and I Built Our Company
    The HP Way: How Bill Hewlett and I Built Our Company David Packard
  65. The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
    The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
  66. The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers
    The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers Ryan Hawk
  67. Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World
    Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World Jay Samit
  68. The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
    The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives Michael S. Deimler
  69. CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Drew Eric Whitman
  70. The Language of Sales: The Art and Science of Sales Communication
    The Language of Sales: The Art and Science of Sales Communication Tom Hopkins
  71. The Unsold Mindset: Redefining What It Means to Sell
    The Unsold Mindset: Redefining What It Means to Sell Garrett Brown
  72. Tom Hopkins on Selling
    Tom Hopkins on Selling Tom Hopkins
  73. The Effective Executive by Peter Drucker - Book Summary: The Definitive Guide to Getting the Right Things Done
    The Effective Executive by Peter Drucker - Book Summary: The Definitive Guide to Getting the Right Things Done Dean Bokhari
  74. Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win
    Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win Michael Canic
  75. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
    What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
  76. Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
    Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves
  77. The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value
    The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value Mitch Cohen
  78. Customer Data and Privacy: The Insights You Need from Harvard Business Review
    Customer Data and Privacy: The Insights You Need from Harvard Business Review Harvard Business Review
  79. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success
    A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
  80. Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
    Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs Michael A. Cusumano
  81. The New Business of Consulting: The Basics and Beyond
    The New Business of Consulting: The Basics and Beyond Elaine Biech
  82. The Metail Economy: Strategies for Transforming Your Business in the Me-Centric Consumer Revolution
    The Metail Economy: Strategies for Transforming Your Business in the Me-Centric Consumer Revolution Joel Bines
  83. The Leader's Greatest Return: Attracting, Developing, and Multiplying Leaders
    The Leader's Greatest Return: Attracting, Developing, and Multiplying Leaders John C. Maxwell
  84. The Complete Negotiator: The Definitive Audio Handbook From the Father of Contemporary Negotiating
    The Complete Negotiator: The Definitive Audio Handbook From the Father of Contemporary Negotiating Gerard Nierenberg
  85. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
    Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  86. Selling Technology the Sandler Way: Finding Technical Solutions that Win Long-Term Business Relationships
    Selling Technology the Sandler Way: Finding Technical Solutions that Win Long-Term Business Relationships Rich Chiarello
  87. Simplify: How the Best Businesses in the World Succeed
    Simplify: How the Best Businesses in the World Succeed Richard Koch

Empieza por aquí

Ver todos los títulos
  1. Harry Potter y la piedra filosofal
    Harry Potter y la piedra filosofal J.K. Rowling
    4.8
  2. Por si un día volvemos
    Por si un día volvemos María Dueñas
    4.6
  3. Harry Potter y la cámara secreta
    Harry Potter y la cámara secreta J.K. Rowling
    4.8
  4. Harry Potter y el prisionero de Azkaban
    Harry Potter y el prisionero de Azkaban J.K. Rowling
    4.9
  5. Los secretos de la mente millonaria
    Los secretos de la mente millonaria T. Harv Eker
    4.3
  6. Perras de reserva
    Perras de reserva Dahlia de la Cerda
    4.5
  7. Tiende tu cama y otros pequeños hábitos que cambiarán tu vida y el mundo
    Tiende tu cama y otros pequeños hábitos que cambiarán tu vida y el mundo William H. McRaven
    4.3
  8. Fabricación
    Fabricación Ricardo Raphael
    4.6
  9. El Cuervo: Sonido 3D
    El Cuervo: Sonido 3D Edgar Alan Poe
    4.3
  10. Harry Potter y la Orden del Fénix
    Harry Potter y la Orden del Fénix J.K. Rowling
    4.8
  11. Harry Potter y el cáliz de fuego
    Harry Potter y el cáliz de fuego J.K. Rowling
    4.9
  12. Victoria: Premio Planeta 2024
    Victoria: Premio Planeta 2024 Paloma Sánchez-Garnica
    4.6
  13. Alas de sangre
    Alas de sangre Rebecca Yarros
    4.5
  14. Harry Potter y el misterio del príncipe
    Harry Potter y el misterio del príncipe J.K. Rowling
    4.9
  15. Como ser un imán para las personas
    Como ser un imán para las personas Marc Reklau
    4.4

Explora nuevos mundos

  • Más de 1 millón de títulos

  • Modo sin conexión

  • Kids Mode

  • Cancela en cualquier momento

¡Más popular!
Oferta por tiempo limitado

Ilimitado

Audiolibros que celebran la tradición y despiertan la imaginación.

$169 /mes
Ahorra 59%

  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

Pruébalo ahora

Ilimitado Anual

Escucha y lee sin límites a un mejor precio.

$1190 /año
7 días gratis
Ahorra 40%

  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

Pruébalo ahora

Familiar

Perfecto para compartir historias con toda la familia.

Desde $259 /mes
7 días gratis

  • 4-6 cuentas

  • 100 horas/mes para cada cuenta

  • Acceso a todo el catálogo

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

4 cuentas

$259 /mes
Pruébalo ahora
Compañía
Explorar
Enlaces importantes
Idioma y región

  • Español

  • México

  • app_store_button
  • google_play_button
Síguenos