Suscríbete ahora

Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 900 000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 días de prueba gratis, luego $169 MXN al mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3
Suscríbete ahora

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

Suscríbete ahora
9 Calificaciones

3.2

Duración
3H 37min
Idioma
Inglés
Format
Categoría

Economía y negocios

It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

© 2013 Ascent Audio (Audiolibro): 9781469026909

Fecha de lanzamiento

Audiolibro: 13 de agosto de 2013

Tags

Otros también disfrutaron...

  1. Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
  2. Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
  3. Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder
  4. Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
  5. Pivot: The Art and Science of Reinventing Your Career and Life Adam Markel
  6. Win the Heart: How to Create a Culture of Full Engagement Mark Miller
  7. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  8. Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
  9. Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
  10. Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
  11. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
  12. Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Puneet Sharma
  13. Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup Judy Robinett
  14. People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
  15. Perfectly Confident: How to Calibrate Your Decisions Wisely Don A. Moore
  16. Collaboration Begins with You: Be a Silo Buster Ken Blanchard
  17. Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
  18. The Innovation Code: The Creative Power of Constructive Conflict Jeff DeGraff
  19. Refire! Don't Retire: Make the Rest of Your Life the Best of Your Life Ken Blanchard
  20. The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community Ken Jennings
  21. Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar Allison Maslan
  22. The Little Big Things: 163 Ways to Pursue EXCELLENCE Thomas J. Peters
  23. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  24. Leading With Emotional Courage: How to Have Hard Conversations, Create Accountability, And Inspire Action On Your Most Important Work Peter Bregman
  25. Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life Hal Gregersen
  26. Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
  27. It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
  28. Inside the Tornado Geoffrey A. Moore
  29. The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker William A. Cohen
  30. A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Jamey Stegmaier
  31. The Changemaker Mindset: Why Every Change on the Outside Starts with an Inner Transformation Ilja Grzeskowitz
  32. Insight Out: Get Ideas Out of Your Head and Into the World Tina Seelig
  33. Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell
  34. Disrupt Yourself: Putting the Power of Disruptive Innovation to Work Whitney Johnson
  35. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
  36. The Employee Experience: How to Attract Talent, Retain Top Performers and Drive Results: How to Attract Talent, Retain Top Performers, and Drive Results Tracy Maylett, EdD
  37. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition David Meerman Scott
  38. Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience Micah Solomon
  39. Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
  40. Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong Luis Perez-Breva
  41. Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan
  42. Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers Bridget Brennan
  43. Beyond Competitive Advantage-How to Solve the Puzzle of Sustaining Growth While Creating Value: How to Solve the Puzzle of Sustaining Growth While Creating Value Todd Zenger

Empieza por aquí

Ver todos los títulos
  1. Alas de Ónix (Onyx Storm) Rebecca Yarros
    4.1
  2. Perras de reserva Dahlia de la Cerda
    4.5
  3. Harry Potter y la piedra filosofal J.K. Rowling
    4.8
  4. Victoria: Premio Planeta 2024 Paloma Sánchez-Garnica
    4.6
  5. Alas de sangre Rebecca Yarros
    4.5
  6. Alas de Hierro Rebecca Yarros
    4.3
  7. Como ser un imán para las personas Marc Reklau
    4.4
  8. Harry Potter y la cámara secreta J.K. Rowling
    4.8
  9. Tiende tu cama y otros pequeños hábitos que cambiarán tu vida y el mundo William H. McRaven
    4.3
  10. Harry Potter y el prisionero de Azkaban J.K. Rowling
    4.9
  11. Los veranos olvidados Andrea Longarela
    4
  12. Los secretos de la mente millonaria T. Harv Eker
    4.3
  13. Cómo hacer que te pasen cosas buenas: Entiende tu cerebro, gestiona tus emociones, mejora tu vida Marian Rojas Estapé
    4.5
  14. Por si un día volvemos María Dueñas
    4.6
  15. El domador de cerebros: 40 propuestas para dominar tu mente y mejorar tu vida David Serrano
    4.5

Explora nuevos mundos

  • Más de 900,000 títulos

  • Modo sin conexión

  • Kids Mode

  • Cancela en cualquier momento

Ilimitado

Escucha y lee sin límites.

$169 /mes
7 días gratis

  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

Pruébalo ahora

Ilimitado Anual

Escucha y lee sin límites a un mejor precio.

$1190 /año
7 días gratis
Ahorra 40%

  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

Pruébalo ahora
¡Más popular!

Familiar

Perfecto para compartir historias con toda la familia.

Desde $259 /mes
7 días gratis

  • 4-6 cuentas

  • 100 horas/mes para cada cuenta

  • Acceso a todo el catálogo

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

4 cuentas

$259 /mes
Pruébalo ahora
Compañía
Explorar
Enlaces importantes
Idioma y región

  • Español

  • México

  • App Store
  • Google Play
Síguenos