What started as a way to connect with friends and family is now one of the largest advertising vehicles for small and large businesses. Facebook users make 2 billion searches every month researching everything from leading trends to local businesses. And with 94 percent of social media marketers using Facebook as an advertising platform, businesses won't want to be left in the dark. Perry Marshall, joined by co-authors Thomas Meloche and Bob Regnerus, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.