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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World Dan Steinbock0
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Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success Scott Davis3.7
Satisfaction Guaranteed: How Zingerman's Built a Corner Deli into a Global Food Community Micheline Maynard0
A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love Matt MacNabb4
Deal Junkie: A Half-Century of Deals that Brought the Biggest U.S. Retail and Apparel Companies to Answer the Moment and Prepare for the Future Gilbert Harrison0
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Frederick Allen3.6