Digital Marketing Strategy: Frameworks, Analytics, and AI Driven Application (2025 Edition)

Dive into the Future of Marketing with This Essential 2025 Guide!

Hey there, if you're looking to master digital marketing in today's fast-paced world, this book is your go-to companion. It starts with foundational strategic frameworks. You'll explore the shift from product-centric to network-centric marketing. Learn about network effects through real examples like Uber. Get hands-on with skills training on network mapping. Move on to core planning models like the Flywheel and RACE framework. Analyze consumer behavior shaped by behavioral economics. Discover the post-pandemic "value now" consumer mindset. Dive into case studies on Booking.com's use of dark patterns. Practice designing ethical nudges. Map customer journeys with AI orchestration. See how Salesforce uses dynamic mapping. Build your own journey map for personas like the hybrid professional. Tackle SEO basics, from on-page to off-page. Understand Google's E-E-A-T framework for trust. Audit YMYL sites for improvements. Learn content strategies with hub-and-spoke models. Apply semantic SEO and AI for clusters. Study B2B SaaS dominance through topic clusters. Plan your own cluster workshop. Shift to social media, balancing organic and paid. Harness social proof via UGC and influencers. Break down Duolingo's viral TikTok strategy. Create a content calendar for Gen Z brands. Explore SEM with Google Ads structures. Master Performance Max AI campaigns. Avoid pitfalls in e-commerce case studies. Set up your own PMax lab. Understand programmatic ads and RTB ecosystems. Adapt to AI bidding in privacy-focused times. Optimize paid social retargeting post-ATT. Design privacy-first campaigns. Delve into analytics with GA4 and KPIs. Build dashboards for RACE stages. Navigate the post-cookie world with clean rooms. Leverage AI in marketing for personalization. Optimize for generative search with GEO strategies. Embrace immersive tech like AR/VR. Apply Porter's Five Forces digitally. Forecast budgets with AI. Wrap up with competitive analysis and startup channel picks.

What sets this book apart is its fresh 2025 focus, blending timeless frameworks with cutting-edge AI applications that most outdated texts overlook. While other books stick to basics or hype trends without depth, this one delivers actionable skills training in every chapter—like mapping networks or auditing E-E-A-T—that you can apply right away. It bridges theory and practice with real-time case studies from Uber to Coca-Cola, showing how AI drives results in a privacy-first era. No fluff; just competitive edges like GEO for AI search dominance and metaverse marketing, which rivals often ignore. Plus, it's packed with works cited for credibility, giving you an advantage in staying ahead where others fall short on integration and forward-thinking insights.

This book is independently produced and has no affiliation with any brands, companies, or institutions mentioned. All references are under nominative fair use for educational purposes.

© 2025 Azhar Sario Hungary (E-bok): 9783384755506

Utgivelsesdato

E-bok: 15. november 2025