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#1 Companies should plan, develop, and deploy their strategies in a very different way depending on whether they are operating in a volatile or stable environment. But far too many companies do not. -> The internet software industry is far less predictable and stable than the oil industry, and companies operating in such dissimilar competitive environments should be planning, developing, and deploying their strategies in vastly different ways. But far too many do not.

#2 Companies operating in highly volatile environments should not be following the classical strategy, adaptive strategy, shaping strategy, or visionary strategy.

#3 There are four strategic styles: classical, adaptive, shaping, and visionary. Each is best suited to one environment. Companies that match their strategic style with their environment perform significantly better than companies that do not.

#4 When you operate in an industry that is difficult to change, a classical strategic style has the best chance of success.

Summary of Harvard Business Review's HBR's 10 Must Reads on Strategy

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