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Метод StoryBrand: Расскажите о своем бренде так, чтобы в него влюбились
Yes!
Cold Calling Techniques (That Really Work!)
High Efficiency Selling:: How Superior Salespeople Get That Way
Investigative Selling System
Power Prospecting Strategies
Book Yourself Solid
The Secrets of Successful Selling Habits
Build Your Tribe
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
24 Carat BOLD
iSell
Wow! That's What I call Service
Business Battleships
Deal Makers
Watertight Marketing
The Inner Game of Selling: Discovering the Hidden Forces that Determine Your Success
R.E.D. Marketing: The Three Ingredients of Leading Brands
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
Talk to Anyone
Contagious: Why Things Catch On
Invisible Influence: The Hidden Forces that Shape Behavior
How to Master the Art of Selling Financial Services
The New Market Leaders: Who's Winning and How in the Battle for Customers
The Secrets of Closing the Sale
Guerrilla Teleselling
Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)!
Unleashing the Idea Virus
Life Is a Series of Presentations
Get Rich Click!: The Ultimate Guide to Making Money on the Internet
Diffusion of Innovations, 4th Edition
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen
Marketing High Technology
Managing with Dual Strategies
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
Selling
BRAND sense: Sensory Secrets Behind the Stuff We Buy
Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
Marketing
The Elegant Solution: Toyota's Formula for Mastering Innovation
Service Breakthroughs
The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism
Delivering Quality Service
Street Fighter Marketing Solutions
Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Leading Product Development: The Senior Manager's Guide to Creating and Shaping
You Can Sell Anything
Entrepreneur to Millionaire: How to Build a Highly Profitable, Fast-Growth Company and Become Embarrassingly Rich Doing It
