الاستماع والقراءة

خطوة إلى عالم لا حدود له من القصص

  • اقرأ واستمع إلى ما تريده
  • أكثر من مليون عنوان
  • العناوين الحصرية + أصول القصة
  • 7 يوم تجربة مجانية، ثم 34.99 ريال يورو في الشهر
  • من السهل الإلغاء في أي وقت
جرب مجانا
image

Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

المدة
7H 23دقيقة
اللغة
اللغة الإنجليزية
Format
الفئة

الإدارة والأعمال

Loyal customers are the beating heart of every great business.

So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.

A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content

Build loyalty programs that turn satisfied customers into enthusiastic advocates

Nurture profitable customers while pruning those who sap time and money

Inject authenticity into social media communications (and decipher once and for all what that actually really means!)

Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

© 2015 Ascent Audio (دفتر الصوت ): 9781469031231

تاريخ الإصدار

دفتر الصوت : ١ فبراير ٢٠١٥

الوسوم

واستمتع آخرون أيضًا...

  1. Quantum Success: 7 Essential Laws for a Thriving, Joyful, and Prosperous Relationship with Work and Money Christy Whitman
  2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  3. Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
  4. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits John Goodman
  5. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  6. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  7. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  8. The Predictably Irrational Dan Ariely
  9. The Catalyst: How to Change Anyone's Mind Jonah Berger
  10. Leading Through Language: Choosing Words That Influence and Inspire Bart Egnal
  11. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  12. The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty Karen Dillon
  13. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Ray Edwards
  14. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  15. You Can't Know It All: Leading in the Age of Deep Expertise Wanda T. Wallace
  16. Writing at Work: Strategies for Today's Coworkers, Clients, and Customers Natasha Terk
  17. The Profit Paradox: How Thriving Firms Threaten the Future of Work Jan Eeckhout
  18. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  19. The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  20. Sell More Faster: The Ultimate Sales Playbook for Start-Ups Amos Schwartzfarb
  21. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  22. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Russell Brunson
  23. The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Noah Fleming
  24. Personal Branding For Dummies: 2nd Edition Susan Chritton
  25. Executive's Guide to Cloud Computing Bob Lozano
  26. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
  27. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results Mark Hunter
  28. Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Peter Sheahan
  29. The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity Byron Reese
  30. Superpower: One Man's Quest to Transform American Energy Russell Gold
  31. Troublemakers: Silicon Valley's Coming of Age Leslie Berlin
  32. Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Seth Godin
  33. Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It Jeff Toister
  34. One Question Ken Coleman
  35. Win the Customer: 70 Simple Rules for Sensational Service Flavio Martins
  36. Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
  37. Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
  38. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  39. Pivot: The Art and Science of Reinventing Your Career and Life Adam Markel
  40. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  41. Computing: A Concise History Paul E. Ceruzzi
  42. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Braden Kowitz
  43. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  44. Good Thinking: What You Need to Know to Be Smarter, Safer, Wealthier, And Wiser Guy P. Harrison
  45. Emotional Equations: Simple Truths for Creating Happiness + Success Chip Conley
  46. The Greatness Guide: 101 Lessons for Making What's Good at Work and in Life Even Better: 101 Lessons for Making What’s Good at Work and in Life Even Better Robin Sharma

دائمًا برفقة Storytel

  • أكثر من 200000 عنوان

  • وضع الأطفال (بيئة آمنة للأطفال)

  • تنزيل الكتب للوصول إليها دون الاتصال بالإنترنت

  • الإلغاء في أي وقت

الكتب الأكثر استماعًا

شهري

قصص لكل المناسبات.

34.99 ريال / شهر
7 أيام مجانًا
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

سنويا

قصص لكل المناسبات.

299 ريال /سنة
7 أيام مجانًا
وفر 29%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

6 أشهر

قصص لكل المناسبات.

192 ريال /6 أشهر
7 أيام مجانًا
وفر 9%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن