Summary of Geoffrey A. Moore's Escape Velocity

Please note: This is a companion version & not the original book.

#1 The Hierarchy of Powers is a framework of frameworks that ranks all economic competitions in terms of five types of economic power, from most general to most specific. The first decision investors make is what categories to invest in.

#2 Category power is a function of the demand for a given class of products or services relative to all other classes. The more demand there is for a given category, the more powerful it is. To free your company's future from the pull of the past, you must both objectively assess your current portfolio and identify credible category alternatives that are extremely compelling.

#3 Portfolio management questions are typically answered once a year, with the expectation of staying the course in most years. However, as experienced investors will tell you, category performance is the number-one predictor of company performance.

#4 The three tiers of companies in any given sector are represented by the first tier being the ones with true company power, the second by those with brand recognition, and the third by unbranded companies that may or may not be producing a significant amount of the category's volume.

© 2022 IRB Media (كتاب إلكتروني): 9781669387657

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