Summary of Meera Kothand'S 300 Email Marketing Tips

Please note: This is a companion version & not the original book.

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#1 A brand is a set of thoughts, ideas, and emotions that people have about your business. You can help shape this by defining what reaction you want your emails to evoke in your subscribers.

#2 What makes a difference is being the voice of wisdom for your subscribers, pointing out their limiting beliefs, mistakes, and myths, and convincing them of your worldview. This is what I call value.

#3 Your emails should be as bold as possible, and should challenge existing beliefs and myths. Don't water down your message to fit your average reader. Instead, identify your ideal reader and write Emails that would attract them.

#4 When you respond to your customers, you gain a lot of insight about what they are struggling with and what they need from you. This will help you create better products and services for them.

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