The Language of Referrals: The Words and Scripts Financial Professionals Use to Gain More Ideal Clients

Bill Cates’ newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects. It's about mastering what you say and how you say it, in a manner that feels completely natural and authentic to you.

Author Bio: Bill Cates, CSP, CPAE is widely recognized as one of the foremost experts in the art and science of acquiring new clients through referrals and personal introductions. Bill is president of Referral Coach International, founder of The Cates Academy for Relationship Marketing™, and the host of the podcast TopAdvisorPodcast.com. Bill was recently rated as the #1 Financial Advisor Influencer by Indigo Marketing. Bill is also a bestselling author. His books are, Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals, Radical Relevance, and his latest book is The Language of Referrals.

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