This book on UX contains all the basic knowledge you need to create a UX design. You can use the knowledge in this book to prepare yourself to create the designs that boost the conversion rate of your client's websites. This is a handy guide to UX programming and design tools and techniques. You can keep it as a reference manual.

It is a pragmatic handbook that can help you add some valuable user insights to real-world objects. This book is aimed at digital designers and UX practitioners who don’t have everyday access to UX specialists. I hope that the book will be an invaluable reference for the people involved in taking digital products from conception to development.

The tools and concepts I have defined in this book apply to the web, mobile apps, certain applications, emerging devices, and other platforms.

I have documented certain processes you go through daily at your office, and I have also shared many secrets you can use to improve UX design and programming. The unifying factor that you can find in this book is the desire to put your user at the heart of your designs and programs.

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