Marketing Asimétrico Álvaro Rattinger
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Marketing, la Administración y la Gerencia básica para las mipymes colombianas: Micros pequeñas y medianas empresas
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2
- Language
- Spanish
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Economy & Business
Este libro pretende dar a conocer de forma práctica los aspectos relacionados con el Marketing, la Administración y la Gerencia básica para las mipymes colombianas. Ahora bien, aunque es cierto que existen en el mercado infinidad de textos muy completos, consideramos que en este se plasma el saber académico con el saber profesional ya que desde la experiencia de los autores reflejamos lo que realmente necesita un lector saber sobre el tema empresarial.
© 2013 Universidad Piloto de Colombia (Ebook): 9789588957005
Release date
Ebook: 21 August 2013
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