Economy & Business
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
• attract prospects’ attention and speak to their needs; • ask essential questions for qualifying opportunities; • “power up” cover letters and executive summaries; • overcome “value paranoia”; • incorporate proof into a proposal; • and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
© 2023 AMACOM (Ebook): 9780814417867
Release date
Ebook: 22 August 2023
Economy & Business
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
• attract prospects’ attention and speak to their needs; • ask essential questions for qualifying opportunities; • “power up” cover letters and executive summaries; • overcome “value paranoia”; • incorporate proof into a proposal; • and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
© 2023 AMACOM (Ebook): 9780814417867
Release date
Ebook: 22 August 2023
Step into an infinite world of stories
No reviews yet
Download the app to join the conversation and add reviews.
English
Singapore