Summary of Marc Benioff & Carlye Adler's Behind the Cloud

Get the Summary of Marc Benioff & Carlye Adler's Behind the Cloud in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: How did salesforce. com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce. com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce. com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

© 2021 IRB Media (Ebook): 9781638151531

Release date

Ebook: 30 January 2021