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The 22 Immutable Laws of Marketing

35 Ratings

4

Duration
1H 26min
Language
English
Format
Category

Economy & Business

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

© 2005 Harper Business (Audiobook): 9780060859992

Release date

Audiobook: 19 July 2005

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