Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach.

Discover how to:

• Develop a financial plan with fun and flair

• Select your circle of support to get the work done

• Clarify your business values and goals

• Paint a picture of your business landscape

• Understand your competition and what makes you stand out from the crowd

• Identify your perfect customers and create a marketing plan to reach them

• Map out concrete action steps to bring your Right-Brain Business Plan to life

© 2011 New World Library (Ebook): 9781577319450

Release date

Ebook: 9 February 2011