App Store

Google Play

image.devices-Singapore 2x

Step into an infinite world of stories

Listen and read

Thrive Learning Institute

What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied.

Nothing more.

And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period.

So the goal then becomes: How can we make our advertising as effective as possible?

This starting point is the essence of this book.

The ten tips expressed here have been generally time-tested and are known to be effective.

Knowing these can improve your leads by 100%!

Find out how - today. Buy your copy now!

What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied.

Nothing more.

And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period.

So the goal then becomes: how can we make our advertising as effective as possible. This starting point is the essence of this book. 

The ten tips expressed here have been generally time-tested and known to be effective.

Knowing these can improve your leads by 100%!

How to Have a Thriving Business

10 Ways to Write More Effective Ads

Are you a born leader?You have what it takes.You know you are the most suited person for the job.You’re so positive that you can lead a lot of people towards good business…
Or so you think...

Because if you really are, then why did John, from the other department, got the job you’ve been dying to have since you entered the company?

Leadership is more than just being confident that you can manage a number of people and make them follow your lead. Each one of us influences at least ten thousand other people during our lifetime. Hence, the question is not whether we can influence these people, but in what manner shall we influence them?

There are instances that competitors suddenly give up believing that they just can never be leaders. Maybe I’m not really born to lead, they think. 

On the contrary, the key to effective leadership does not depend primarily in the abilities we are born with, but in techniques, skills, character, and qualities that we are open to develop throughout life.

Have the tools to perfect your leadership abilities at your fingertips, starting today.

12 Winning Leadership Qualities

The use of sales letters had been around for as long
 as direct response marketing have been practiced in
 the conventional “brick and mortar” world. 

 
It certainly didn't take long for direct response
 marketers to carry their offline practice into the
 online world.
 

 

 Thus, you see the practice of one-page-long sales
 letters being used widely today by businesses of various
 sizes to sell and push their products and/or services
 into the Internet marketplace.
 

 
It’s like an electronic salesperson on your behalf,
 and it certainly beats having you to prospect and sell
 to someone else face-to-face.
 

 
A sales letter is considered to produce a good decent
 conversion rate at 2 to 4 percent. You are doing better
 if your sales letter produces above 4 percent. Some
 marketers reportedly produce 6% and some as high as
 20-30% to cold prospects!
 

 
Learn how to improve your conversions by improving how
 you write.
 

 
Get this ebook today!