Binlerce sesli kitabı ilk 2 ay %50 indirimli keşfet. Kampanya 25 Nisan - 8 Ağustos 2024 tarihleri arasında geçerlidir.
Şimdi deneİş Kitapları
Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only making competitors irrelevant.
© 2020 Ascent Audio (Sesli Kitap): 9781663708878
Yayın tarihi
Sesli Kitap: 20 Temmuz 2020
İş Kitapları
Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only making competitors irrelevant.
© 2020 Ascent Audio (Sesli Kitap): 9781663708878
Yayın tarihi
Sesli Kitap: 20 Temmuz 2020
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