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Marketing 4.0: Moving from Traditional to Digital

176 Puan

4.1

Süre
4sa 48dk
Dil
İngilizce
Format
Kategori

İş Kitapları

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

© 2019 Ascent Audio (Sesli Kitap): 9781469075037

Yayın tarihi

Sesli Kitap: 28 Mayıs 2019

Bunları da beğenebilirsin...

  1. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  2. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  3. 22 Immutable Laws of Branding Al Ries
  4. The Catalyst: How to Change Anyone's Mind Jonah Berger
  5. The 22 Immutable Laws of Marketing Jack Trout
  6. Contagious: Why Things Catch On Jonah Berger
  7. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  8. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  9. Marketing: The Brian Tracy Success Library Brian Tracy
  10. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  11. The Magic of Thinking Big David Schwartz
  12. The Secrets of Successful Selling Habits Zig Ziglar
  13. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  14. Built to Last: Successful Habits of Visionary Companies Jim Collins
  15. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  16. Noise Daniel Kahneman
  17. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  18. Marketing Peter Spalton
  19. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  20. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  21. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  22. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  23. Blue Ocean Strategy W. Chan Kim
  24. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  25. Principles: Life and Work Ray Dalio
  26. Range: How Generalists Triumph in a Specialized World David Epstein
  27. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  28. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  29. Good Habits, Bad Habits: How to Make Positive Changes That Stick Wendy Wood
  30. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  31. Homo Deus: A Brief History of Tomorrow Yuval Noah Harari
  32. Sapiens: A Brief History of Humankind Yuval Noah Harari
  33. The Intelligent Investor Rev Ed. Benjamin Graham
  34. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  35. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  36. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  37. Why Has Nobody Told Me This Before? Julie Smith
  38. The Intelligent Investor Benjamin Graham
  39. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  40. The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity Byron Reese
  41. Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, & Endorphin Levels Loretta Graziano Breuning
  42. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  43. Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
  44. The Knowledge Illusion: The myth of individual thought and the power of collective wisdom Philip Fernbach
  45. How the Mighty Fall Jim Collins
  46. Joy at Work: Organizing Your Professional Life Marie Kondo
  47. Warren Buffett Speaks: Wit and Wisdom from the World's Greatest Investor Janet Lowe

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