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Marketing 4.0: Moving from Traditional to Digital

176 Puan

4.1

Süre
4sa 48dk
Dil
İngilizce
Format
Kategori

İş Kitapları

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

© 2019 Ascent Audio (Sesli Kitap): 9781469075037

Yayın tarihi

Sesli Kitap: 28 Mayıs 2019

Bunları da beğenebilirsin...

  1. Contagious: Why Things Catch On Jonah Berger
  2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  3. 22 Immutable Laws of Branding Al Ries
  4. The Catalyst: How to Change Anyone's Mind Jonah Berger
  5. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  6. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  7. The 22 Immutable Laws of Marketing Jack Trout
  8. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  9. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  10. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  11. Noise Daniel Kahneman
  12. Marketing: The Brian Tracy Success Library Brian Tracy
  13. The Magic of Thinking Big David Schwartz
  14. Built to Last: Successful Habits of Visionary Companies Jim Collins
  15. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  16. The Secrets of Successful Selling Habits Zig Ziglar
  17. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  18. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  19. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  20. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  21. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  22. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  23. Marketing Peter Spalton
  24. Blue Ocean Strategy W. Chan Kim
  25. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  26. Range: How Generalists Triumph in a Specialized World David Epstein
  27. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  28. Principles: Life and Work Ray Dalio
  29. Good Habits, Bad Habits: How to Make Positive Changes That Stick Wendy Wood
  30. Unshakeable: Your Financial Freedom Playbook Tony Robbins

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