4.4
İş Kitapları
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
© 2021 Ascent Audio (Sesli Kitap): 9781663712103
Yayın tarihi
Sesli Kitap: 23 Mart 2021
4.4
İş Kitapları
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
© 2021 Ascent Audio (Sesli Kitap): 9781663712103
Yayın tarihi
Sesli Kitap: 23 Mart 2021
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37 yorum içinden 3 yorum gösteriliyor
Cengiz
23 Oca 2022
Türkçe dilinde bekliyorum çok acil 🍀
Şule
24 Kas 2022
Kitap kısmı olmasını isterdim hem dinlemek hem de okumak daha iyi kesinlikle
Ramazan Yavuz
21 Tem 2022
Pazarlama alanında çalışan/çalışmakta olan kişilere öneririm fakat bu konuda tecrübeli olan arkadaşlar bir wow beklemesin çünkü Kotler genel itibariyle Dünya’da olan biten ne varsa toplamış ve Marketing 5.0 adı altında konsolide etmiş. Bu açıdan dinledikçe ilham almaya bakıp kullanım alanı olarak fikir üretebilirsiniz ama size yeni şeyler öğretmekte pek de faydalı olmayacak.
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