Great stories are more like a movie than a report. Like a good movie, they are crafted to stimulate an emotional as well as a logical response. They are engaging and effective because they activate the listener's imagination. You haven't really connected with your audience until you've told a story.

© 2012 Blackstone Publishing (Sesli Kitap): 9781483092782

Yayın tarihi

Sesli Kitap: 17 Şubat 2012