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Cover for Исторические корни волшебной сказки
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Исторические корни волшебной сказки

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Duration
21H 31min
Language
Russian
Format
Category

Non-fiction

Владимир Яковлевич Пропп — известный отечественный филолог, предвосхитивший в книге "Исторические корни волшебной сказки" всемирно известного "Тысячеликого героя" Джозефа Кэмпбелла. Эта фундаментальная работа В. Я. Проппа посвящена анализу русской и мировой волшебной сказки. В ней рассматриваются истоки происхождения сказки как особого вида и строения текста. Выводы, сделанные Проппом, будут интересны не только ученым, но и копирайтерам (как составить текст, чтобы им зачитывались), маркетологам (как создать увлекательный миф бренда), психологам (какие сказки повлияли на жизнь клиента), а также другим представителям профессий, которых еще не существовало в период создания этой уникальной книги.

© 2021 Питер (Audiobook): 9785446139286
© 2022 Азбука (Ebook): 9785389213722

Release date

Audiobook: April 30, 2021
Ebook: June 14, 2022

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