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Cover for 商鑒：中外知名企業的"滑鐵盧": 繁體中文版
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商鑒：中外知名企業的"滑鐵盧": 繁體中文版

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Language
Chinese
Format
Category

Economy & Business

Description： 《商鑒--中外知名企業的滑鐵盧由劍琴編著，回顧那些遭遇商戰"滑鐵盧"的企業的軌跡，我們大致可將其敗因歸納為四個方面：決策失誤、經營不當、管理不善、信譽缺失。對於《商鑒--中外知名企業的滑鐵盧中收集的每一個企業，我們首先介紹其"時刻"的輝煌業績，接著敘述"遭遇滑鐵盧"的過程及結果，後設立"引以為鑒"這一板塊，邀請有關專家進行評析，並針對某一敗因，為企業提供相應的處理措施。

© 2025 中视视界/SJPUBLISH (Ebook): 4069829104210

Release date

Ebook: October 13, 2025

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