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Cover for 小眾經濟創業課: 繁體中文版
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小眾經濟創業課: 繁體中文版

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Language
Chinese
Format
Category

Self-help & Personal development

Description： 《小眾經濟創業課：社群經濟與小眾文化創造的新藍海》從小眾經濟誕生的時代背景出發，深入揭示了小眾經濟的產生、存在及發展的本質和規律，並結合生動詳實的案例分析了諸多小眾生意的得失成敗。全書共分為三個部分，主要內容包括中間市場的陷落、小眾經濟的興起、社群經濟的崛起，彈幕視頻、小眾遊戲、虛擬偶像等文化潮流下小眾文化的興起，差異化定位、重度垂直的行業壁壘等新商業模式所帶來的商業機遇。

© 2025 中视视界/SJPUBLISH (Ebook): 4069829103855

Release date

Ebook: October 13, 2025

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