Palavras que dançam à beira de um abismo: Mulher na dramaturgia de Hilda Hilst Marina Costin Fuser
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De Macondo a terra de Marlboro: Ficção literária e narrativas do consumo
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- Portuguese
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Non-fiction
João Anzanello Carrascoza investiga os aspectos do consumo mobilizados na comunicação publicitária por meio de obras literárias de autores nacionais e estrangeiros. O autor demonstra como o texto publicitário mimetiza recursos linguísticos e procedimentos usuais da literatura na formação de seu cânone. O livro reúne dez ensaios publicados em revistas acadêmicas ou em obras coletivas como artigos autônomos acompanhados de um texto inédito, explorando os encontros férteis entre a arte literária e o universo publicitário.
© 2023 Editora Unesp (Ebook): 9786557144473
Release date
Ebook: August 31, 2023
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