Ginni Rometty's Strategy

"Ginni Rometty's Strategy" offers an in-depth examination of IBM's transformative journey from a traditional hardware company to a leader in artificial intelligence and cloud computing between 2012-2020. The book focuses on three critical decisions that shaped IBM's evolution: the pioneering investment in Watson AI technology, the landmark $34 billion Red Hat acquisition, and the comprehensive restructuring of IBM's global workforce.

Through these strategic moves, readers gain valuable insights into how large-scale corporate transformation unfolds in the digital age. The narrative skillfully weaves together detailed analysis of IBM's strategic decisions, drawing from internal documents, executive interviews, and market data. It demonstrates how successful digital transformation requires synchronized changes across technology infrastructure, organizational culture, and business models.

The book's structure progresses logically through each major initiative, from Watson's development and commercialization to the strategic implications of the Red Hat acquisition and the subsequent organizational changes required to align IBM's workforce with new market demands.

What makes this book particularly valuable is its practical approach to analyzing complex corporate transformation, supported by comparative data from other technology companies and real-world examples. For business executives and technology managers, it serves as both a detailed case study and a practical framework for managing technological change. The book maintains objectivity by examining both successes and setbacks, offering readers a balanced perspective on the challenges of repositioning a legacy company in the digital economy while providing evidence-based strategies for navigating similar transformations.

© 2025 Publifye (Ebook): 9788233950781

Translators: AI

Release date

Ebook: January 17, 2025