8 maneras de crecer Philip Kotler
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Marketing Empresarial: Más allá del profesionalismo, hacia la creatividad, el liderazgo y la sostenibilidad
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- Spanish
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Economy & Business
Los horizontes de la ciencia del marketing se amplían continuamente. El marketing empresarial también se está desarrollando, cada vez más entrelazado con muchos aspectos y mostrando un papel cada vez más crucial en el desempeño empresarial.
Este libro, escrito por Kotler y su equipo de colaboradores, fue concebido para simplificar esas complejidades y llevarnos a la nueva frontera del marketing empresarial.
© 2024 Granica (Ebook): 9786316544247
Release date
Ebook: April 3, 2024
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