Marketing in a Digital World: Strategies, Evolution and Global Impact

Marketing in a Digital World: Strategies, Evolution, and Global Impact explore the dynamic realm of digital marketing with this essential guide tailored for students, professionals, and business owners. This book covers topics on strategic integration of digital tools within business frameworks, emphasizing key digital marketing strategies crucial in today’s technology-driven environment. Beginning with foundational insights on digital marketing’s evolution from traditional methods, it progresses to in-depth discussions on SEO, social media, content marketing, and data analytics. The book addresses emerging trends like AI and AR in marketing, alongside critical topics such as data privacy regulations and customer relationship management. It also features practical case studies and industry insights.

Key Features: - Comprehensive coverage of digital marketing strategies and tools - Practical insights with case studies and examples - Focus on emerging trends and ethical considerations

Readership: Ideal for undergraduate and graduate management students, marketing professionals, and educators seeking to master digital strategies aligned with business goals.

© 2025 Bentham Science Publishers (Ebook): 9789815305456

Release date

Ebook: March 7, 2025