Marketing Strategy For Hotel Business: The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

Name: Marketing Strategy For Hotel Business: The Secret Of Improving Hotel Marketing Performance in the Tourism Industry
ISBN: 9783748768470

By
- Suryaning Bawono
- Murniati -
Publisher
- BookRix

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Language: English
Format
Category: Economy & Business

This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.

Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses:

1. Marketing Mix Theory and Practice

2. Segmentation, Targeting, and Positioning

3. Theory and Practice of Consumer Behavior

4. New Product Development

5. Modern Marketing Channels

6. Hotel Vs. Online Travel Agency

7. Optimizing Hotel Website Performance

8. Search Engine Optimization for Hotel Websites

9. Electronic Mail Marketing

10. Competitive Strategy & Alliances

Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice.

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