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Os públicos justificam os meios: Mídias customizadas e comunicação organizacional na economia da atenção

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Language
Portuguese
Format
Category

Non-fiction

Obra dedicada àqueles que se dedicam à árdua tarefa de conquistar e manter a atenção dos públicos organizacionais em tempos de comunicação cada vez mais abundante e, por isso, desafiante. Jornalista e professor experiente, Martinuzzo mostra como adquirir conhecimento sobre o público-alvo e traçar estratégias eficazes, que resultem num relacionamento duradouro baseado na atenção mútua.

© 2014 Summus Editorial (Ebook): 9788532309723

Release date

Ebook: September 9, 2014

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