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Strategische Unternehmensführung: Von der Analyse zur Implementierung

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Language
German
Format
Category

Economy & Business

Strategisches Vorgehen ist essenziell für eine erfolgreiche Unternehmensführung. Dieses Lehrbuch zeigt - ausgehend vom St. Galler-Modell - die verschiedenen Ebenen der strategischen Unternehmensführung und -planung auf und stellt die jeweiligen Analyse- und Planungsinstrumente anhand vieler Beispiele, Fallstudien und Transferaufgaben aus der Praxis verständlich dar. Durch seine prägnante, aber inhaltlich präzise Darstellung ist das Buch nicht nur für Fach- und Führungskräfte interessant, sondern auch für Studierende und Dozenten geeignet.

© 2024 Kohlhammer Verlag (Ebook): 9783170444713

Release date

Ebook: April 30, 2024

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