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Cover for 商鉴：中外知名企业的"滑铁卢"
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商鉴：中外知名企业的"滑铁卢"

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Language
Chinese
Format
Category

Economy & Business

Description： 《商鉴--中外知名企业的滑铁卢由剑琴编著，回顾那些遭遇商战"滑铁卢"的企业的轨迹，我们大致可将其败因归纳为四个方面：决策失误、经营不当、管理不善、信誉缺失。对于《商鉴--中外知名企业的滑铁卢中收集的每一个企业，我们首先介绍其"时刻"的辉煌业绩，接着叙述"遭遇滑铁卢"的过程及结果，后设立"引以为鉴"这一板块，邀请有关专家进行评析，并针对某一败因，为企业提供相应的处理措施。

© 2025 中视视界/SJPUBLISH (Ebook): 9787504743602

Release date

Ebook: October 13, 2025

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